Match these items. What a view! Was Lydia really born in Germany? Come tomorrow at five.

Washington city and district , is the capital of the United States of America

located at the confluence of the Potomac and Anacostia Rivers and flanked by Maryland on the north, east and south-east and by Virginia on the southwest. The city of Washington is coextensive with the District of Columbia , the federal district of the United States . Washington was named after George Washington and Christopher Columbus .The city’swas selected by President George Washington in 1791.AFrench engineer and architect was commissioned to plan the future capital. In 1800 the still unfinished city replaced Philadelphia as the nation’s capital.

Washington is one of the few national capitals founded solely as a seat of government. The original plan of the city took into account its future growth. As the new republic increased in size and wealth, Washington grew to become one of the most important and beautiful cities in the world. It is the site of impressive government buildings, magnificent monuments, important historical landmarks, fine museums, and broad, tree-shaded avenues and malls. Every year Washington is visited by millions of tourists from all parts of the United States and from many other countries of the world. But the city is also home to a large number of people – the place where they live , work, and raise families. As such, it is confronted by the same problems facing most large cities . The city as a whole is divided into four quadrants ( northwestern, northeastern, southwestern and southeastern) by lines running north-south and east-west though the Capitol of the United States . The central open space called the Mall is surrounded y public buildings and museums and I flanked on the east by the Capitol and on the west by the Lincoln Memorial. The broad Pennsylvania Avenue, which links the White House and the the capitol, is Washington’s ceremonial street and is the site of the president’s inaugural day parade. Capitol Hill is largely neighborthood of restored Victorian houses. Because of its great size, central location , and elevated position on Capitol Hill, the Capitol dominates the Washington skyline. There is a law in Washington not to build structures higher than the Capitol , so it is the highest. The US Congress meets in this building. Visitors may attend congressional sessions to watch legislators in action.

Выберите нужную форму глагола to be.
1.Ernest Ritherford (is, was, will be) born in New Zealand.
2. In 1870 in the New Zealand University there (are, were, will be) only 150 students.
3. These calculations (are, were, will be) very complex.

1.The reason why the law of demand works is quite obvious: the money we have is limited.
2.Modern economics was really born in the 19th century.
3.Smith and other classical economists were writing at a time of great change.
4.Most rules have exceptions, but economists agree that there are very few exceptions to the law of demand.
5.Companies have to compete with each other for a share of the market.

2. Переведите текст
1. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers". Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp , and was subsequently used in business , marketing and advertising . A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.
2. A brand is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value.
3. Proper branding can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.
4. A brand is one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . The art of creating and maintaining a brand is called brand management .
5. Brands typically are made up of various elements, such as: name, logo, tagline or catchphrase, graphics, shapes, colors, sounds, scents, tastes, movements and customer relationship management.
6. Today, brand plays a much bigger role. Brands have been coopted as powerful symbols in larger debates about economics, social issues, and politics. The power of brands to communicate a complex message quickly and with emotional impact and the ability of brands to attract media attention, make them ideal tools in the hands of activists.
7. Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. Brands whose value to consumers comes primarily from having identity value are said to be "identity brands". Some of these brands have such a strong identity that they become more or less cultural icons which makes them "iconic brands". Examples are: Apple , Nike and Harley Davidson . Many iconic brands include almost ritual-like behaviour in purchasing or consuming the products.
8. The existing strong brand name can be used as a vehicle for new or modified products; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories , home textile, home decor , luggage , (sun-) glasses, furniture, hotels, etc. Thus, Mars extended its brand to ice cream, Caterpillar to shoes and watches, Michelin to a restaurant guide, Adidas and Puma to personal hygiene. Dunlop extended its brand from tires to other rubber products such as shoes, golf balls, tennis racquets and adhesives.

3. Найдите соответствующие ответы на вопросы.
1. What spheres have been primarily branding used in?
2. Why does brand increase the sale of its associate items?
3. Is flavour a component of the brand?
4. What is the main goal of branding?
5. Is the brand name used as a new or modified vehicle?

a. If consumers like and trust the brand they'll buy all its goods.
b. To communicate messages, attract media attention, influence
emotionally.
c. No, it isn't.
d. Advertising, business and marketing.
e. Yes, it is.

4. Найдите в тексте синонимы к следующим словам и переведите их:
marking → …, to distinguish → …, present-day → …, heedfully → …, trademark → …, personnel → …, to include → …, worth → …, buying → …, changed → …

specific job. That is why it is highly recommended before you send a resume, that you research the available position and the firms to which you are sending your resume. The second most important step is to prepare for an interview. Some interviewers ask a set of questions which seem to be unrelated to the actual job but which show your personal characteristics.

Test

1 His ... is very important for us (opinion, popular, think, two)

2 ... books were read last year. (Those, It, This, One)

3 Mike is unemployed. (Mike doesn't work, Mike works a lot, Mike does overtime, Mike works unsocial hours)

4 Is Tom going to play on the bridge? (No, she isn't; Yes, he is; Yes, it is; Yes she will)

5 We ... institute every Friday. (attend, has attended, was attended, is attending)

6 My brother and I ... born in Almaty. (were, is, been, was)

7 He (to send) fot the doctor. (was sent, was send, are send, have been sent)

8 ... is a shortened form of a word or phrase. (conclusions, abstract, abbreviation, acknowledgments, references)

9 Find a synonym: I work unsocial hours. (do overtime, run a departament, sort out people, have a lot of responsibility)

10 Match two sentences so that the underlined expressions have similar meanings: When you read a piece of text in the exam, you should read it quickly first to get the general idea. A) You should include full details of your past experience B) Once you have the gist, it should be easier to understand it C) Most manufacturers are aware that these characteristics are what help sell their product D) For example, it one of the peculiarities of the British system that judges and lawyers wear wigs in court