Ответьте пожалуйста на вопросы по тексту 1)What does the phrase "Mind the Gap" mean when you hear it in the Underground? 2)Does the phrase have any

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время.

Last-year results : Well-prepared school-leavers ready to enter universities

3. Newly-installed computers help students study effectively

4. Teacher organises trip to France and inspires students to learn French

5. 11-graders train hard and win a basketball championship

6. 15-year-old girl translates a famous poem and gets a scholarship

предложению.
HOW COMPANIES ADVERTISE
Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them. The best of advertising is probably word-to-mouth advertising, which occurs when people tell their friends about the benefits of products and services that they have purchased. Yet virtually no providers of goods and services rely on this alone, but use paid advertising instead. Indeed, many organizations also use institutional or prestige advertising, which is designed to build up their reputation rather than to sell particular products.
Although large companies could easily set up their own advertising departments, write their own advertisements, and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources, and more knowledge about all aspects of advertising and advertising media than a single company.The most talented advertising people generally prefer to work on a variety of advertising accounts (contracts to advertise products and services). It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff.
The client company generally gives the advertising agency an agreed budget; a statement of the objectives of the advertising campaign, known as a brief; and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements (the word is often abbreviated to adverts or ads), and develops a media plan specifying which media – newspapers, magazines, radio, television, cinema, posters, mail, etc. – will be used and in which proportions. (On the television and radio, ads are often known as commercials). Agencies often produce alternative ads or commercials that are pre-tested in newspapers, television stations, etc. in different parts of a country before a final choice is made prior to a national campaign.
The agency’s media planners have to decide what percentage of the target market they want to reach (how many people will be exposed to the ads) and the number of times they are likely to see them. Advertising people talk about frequency or OTS (opportunities to see) and the threshold effect – the point at which advertising becomes effective. The choice of advertising media is generally strongly influenced by the comparative cost of reaching 1,000 members of the target audience, the cost per thousand (often abbreviated to CMP, using the Roman numeral for 1,000). The timing of advertising campaigns depends on factors such as purchasing frequency and buyer turnover (new buyers entering the market).
1) What is the best form of advertising and why?
2) What are the functions of advertisement?
3) Why do companies tend to use services of advertising agencies?

state.

The main aim of law is to consolidate and safeguard the social and state system and its economic foundation.

The system of law in our country consists of different branches of law.

Constitutional law is a leading branch of the whole system of law. Its principal source is the country’s Constitution. It deals with social structure, the state system, organization of state power and the legal status of citizens.
Administrative law is closely connected with constitutional law but it deals with legal forms of concrete executive and administrative activity of the government and ministries.

Financial law regulates the budget, taxation, state credits and other spheres of financial activity.

Civil law is connected with relations in the economic sphere of social life, with relations involving property, its distribution and exchange. The right в property is the central institution of civil law.

The rules of labour law include the legislation on the labour of industrial and office workers and matters arising from labour relations.

Criminal law defines the general principles of criminal responsibility, individual types of crimes and punishment applied to criminals. Criminal law takes the form of а criminal code consisting of а general and special part.

Ответьте на вопросы

1. What is law? __________________________________________________________________________________________________________________________________________________________________

2. What is the main aim of law? __________________________________________________________________________________________________________________________________________________________________ 3. What branches of law does the system of law in our country consist of? __________________________________________________________________________________________________________________________________________________________________
4. What does each branch of law deal with? __________________________________________________________________________________________________________________________________________________________________

It consists of four parts: England, Wales, Scotland and Northern Ireland. England, Wales and Scotland occupy the territory of Great Britain. Northern Ireland is situated in the northern part of Ireland. The territory of the United Kingdom is about 244,000 square kilometres, it takes the 75th place among other countries in the world. The population is more than 57 million. About 80% of the population is urban. The capital of the country is London. Great Britain is separated from the continent by the English Channel which is 34 km wide in its narrowest point. The country is also washed by the North Sea, the Irish Sea and the Atlantic Ocean. The surface of Great Britain varies greatly. The northern and western parts of the country is mountainous and is called the Highlands. All the rest (south, east and centre) is a vast plain which is called the Lowlands. The mountains are not very high. The rivers are not long. The most important of them are the Severn, the Thames, the Trent . There are many beautiful lakes in the mountainous parts of the country. The mountains, the Atlantic Ocean and the warm waters of the Gulf Stream influence the climate of Great Britain. It is mild the whole year round. Great Britain is a highly developed industrial country. It is known as one of the world's largest producers and exporters of iron and steel products, machinery and electronics, chemicals and textile, aircraft and navigation equipment. One of the chief industries of the country is shipbuilding. 7 per cent of the population is engaged in farming. Great Britain is a country with old cultural traditions and customs. The most famous educational centres are Oxford and Cambridge universities. They are considered to be the intellectual centres of Europe. The education is not free, it is very expensive. The United Kingdom is a monarchy and the Queen is the head of the state. But in practice it is ruled by the

elected government with a Prime Minister at the head. The British Parliament consists of two chambers: the House of Lords and the House of Commons. It sits in the House of Parliament in Westminster.

There are three main political parties in Great Britain: the Labour, the Conservative and the Liberal parties. The Labour party with Antony Blair at the head is the ruling party nowadays. There’s no written constitution in Great Britain only precedents and traditions.

Вопросы:

1. What is the official name of Great Britain?

2. Where is the U. K. situated?

3. What parts does it consist of?

4. What is the territory and the population of the United Kingdom?

5. What city is the capital of the U. K.?

6. What is the surface of the country?

7. Are there any big rivers and lakes?

8. Why is the climate of the British Isles milder than that of the Continent?

9. The United Kingdom is a highly developed industrial country, isn’t it?

10. What goods does the British industry produce?

11. What industrial cities are there in Great Britain?

12. What outstanding people of Great Britain do you know?

13. Are there any big educational establishments in Great Britain?

14. Great Britain is a constitutional monarchy, isn’t it?

15. What is the name of the Queen of Great Britain?

16. Is her power limited by Parliament?

17. How many chambers does the British Parliament consist of? What are they?

18. What are the main political parties in Great Britain?

19. Who is the Prime Minister of Great Britain?

20. Which political party does he represent?

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1. Where is the Russian Federation situated?
2. What is the total area of the country?
3.What countries does Russia border on?
4. What mountain chain separates Europe from Asia?
5. How many rivers are there in Russia?
6. Which is the longest river in Europe?