Подберите синонимы к следующим словам.

Students with ... chances of getting a place are ... for an interview, a) realistic/invited b) good/come c) academic/to come Correct answer is a). 1. You have to be ... to be able to ... Oxford. a) bright/finish b) academically minded/get into c) yourself/apply to 2. Chris tried to ... after the but his application wasn't accepted, a) enter/interview b) apply/deadline c) application/end 3. Top UK universities ... very high ... from their future students, a) admit/marks b) apply/exams c) require/grades 4. The person who gives you a job is called an ... . He or she will want to see your ... before giving you a job. a) employer/references b) interviewer/exams c) applicant/grades 5. Some universities are so popular that they can only ... about 20 per cent of their .... a) admit/applicants b) enter/students c) invite/interested 6. My friend ... passing this test with very good grades. His ... were really impressed. a) failed/teachers b) started/parents c) succeeded in/examiners

in my life.

clock radio is the photo. 4. The night table is the bed and the dresser. 5. The sink is the toilet. 6. The mirror is the sink. 7. The table is the sofa. 8. The sofa is the living room. 9. The pictures are the sofa. 10. The flowers are the television. 11. The telephone is the wall. 12. The bowl is the table. 13. The clock is the refrigerator. 14. The cabinets are the kitchen. 15. The toaster is the refrigerator.

mistake, rather, basic, produce, wide, get, general, make, various.
5. Ответьте на следующие вопросы 1) What does economic society present itself for an economist? 2) What broad categories can different economic systems be grouped into? 3) What methods of production and distribution do people in traditional societies use? 4) What example does a caste system provide? 5)How are the production societies (What? and How) solved in traditional societies?

1. to administer justice
2. a court of first (second) instance
3. to examine a case ib substance
4. to bring in a sentence (a judgement)
5. to sit (о суде)
6. a district court, a regional court
7. ro hear (to try, to examine) a case, to determine a case
8. a higher court, a lower court
9. to supervise the activities of a court
10. an assessor
11. in public

type, steady, level, runaway, rise, standard, expense, medium, cause, confidence, replace, attempt, rate, constant, kind, galloping, means, reason, trust, change, try, total, increase, lead to, aggregate, achieve, result in, generate, reach, produce, reduce, tempo, decrease, expenditure

2. Переведите текст
1. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers". Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp , and was subsequently used in business , marketing and advertising . A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.
2. A brand is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value.
3. Proper branding can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.
4. A brand is one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . The art of creating and maintaining a brand is called brand management .
5. Brands typically are made up of various elements, such as: name, logo, tagline or catchphrase, graphics, shapes, colors, sounds, scents, tastes, movements and customer relationship management.
6. Today, brand plays a much bigger role. Brands have been coopted as powerful symbols in larger debates about economics, social issues, and politics. The power of brands to communicate a complex message quickly and with emotional impact and the ability of brands to attract media attention, make them ideal tools in the hands of activists.
7. Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. Brands whose value to consumers comes primarily from having identity value are said to be "identity brands". Some of these brands have such a strong identity that they become more or less cultural icons which makes them "iconic brands". Examples are: Apple , Nike and Harley Davidson . Many iconic brands include almost ritual-like behaviour in purchasing or consuming the products.
8. The existing strong brand name can be used as a vehicle for new or modified products; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories , home textile, home decor , luggage , (sun-) glasses, furniture, hotels, etc. Thus, Mars extended its brand to ice cream, Caterpillar to shoes and watches, Michelin to a restaurant guide, Adidas and Puma to personal hygiene. Dunlop extended its brand from tires to other rubber products such as shoes, golf balls, tennis racquets and adhesives.

3. Найдите соответствующие ответы на вопросы.
1. What spheres have been primarily branding used in?
2. Why does brand increase the sale of its associate items?
3. Is flavour a component of the brand?
4. What is the main goal of branding?
5. Is the brand name used as a new or modified vehicle?

a. If consumers like and trust the brand they'll buy all its goods.
b. To communicate messages, attract media attention, influence
emotionally.
c. No, it isn't.
d. Advertising, business and marketing.
e. Yes, it is.

4. Найдите в тексте синонимы к следующим словам и переведите их:
marking → …, to distinguish → …, present-day → …, heedfully → …, trademark → …, personnel → …, to include → …, worth → …, buying → …, changed → …