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MASS MEDIA
Mass media (that is the press, the radio and television)
plays an important role in the life of society. They inform,
educate and entertain people. They also influence the
way people look at the events and sometimes make them
change their views.
Millions of people watch TV and read newspapers in
their spare time. People listen to the radio while driving а саг. On the radio one can hear music, plays, news and
various discussions of current events. Lots of radio or
TV games and films attract large audience.
Newspapers give more detailed reviews of political
life, culture and sports. Basically they are read by the
people who are subscribers and those who are interested
in politics.
There is a lot of advertising in mass media. Many TV
channels, radio stations and newspapers are owned by
different corporations. The owners can advertise what­
ever they choose.
But we cannot say that mass media do not try to raise
the cultural level of people or to develop their tastes. Mass
media bring to millions of homes not only entertaiment
and news but also cultural and educational programs.
There is a great number of TV, cable TV and satellite
TV channels and lots of radio stations and newspapers now.

Вопросы;


1. What is mass media?
2. How does mass media influence people?
3. What is the difference between radio and TV
programmes?
4. Does the audience of TV and radio differ?
5. Do you think that advertising is useful?

Rock and roll began in the 1950s in America. Some of its first starts were black. They brought traditional rhythm and blues to people. Then white singers appeared and the most popular of them was Elvis Presley.
After Elvis, hundreds of groups and singers came and disappeared, But The Rolling Stones and The Beatles were the most popular. The Rolling Stones offered aggressive rock. The Beatles or the Fab Four (fab is from fabulous) made a breakthrough in pop and rock because they took all that was good about early rock, and changed it into something original and even more exiting. The Beatles entered the world charts in 1962. Their music was everywhere and the group toured the world with great success. They recorded and released 12 albums are still worth listening to, Their young fans know the lyrics and the tunes of their songs.

he could do it quite well when he was younger. 3) Derek had to work late at the office last night. There was an important job to do. 4) Chris has to get up early tomorrow morning. 5) When i was a child, i could go to bed as late as i wanted.

mine. 2. It was through no fault of (her). 3. You can do without my

help but not without (their). 4. This radio-set of (his) is always out
of

order. — But so is (your)! 5. The books on the table are (our). 6. The

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