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1.Кем был отец Ньютона?
А)Продавцом
B)фермером
C)водителем

2.В каком году Ньютон получил ученую степень?

3)Где похоронен Ньютон?

4)Из-за какой болезни закрыли институт, в котором учился Ньютон?

5)Сколько лет было Ньютону, когда он умер?

6) Ньютон открыл закон тяготение, наблюдая за...
A)грушей
B)яблоком
C)персиком

experience while shopping, department stores face a clear choice: adapt or die. 'My concern is that they will become retail museums' says Britt Breemer, chairman of America's research group 'The bottom line is that they have to admit they are in trouble and figure out some way to reinvent themselves. This may help to explain why four times as many households visit discount stores as department stores. Department stores face mounting competition from specialty retailers and discounters, such as wall mart and target. Their steady loss of market share may be partly because the concept was born in a different era, a time when, for families, a trip to stores combined shopping with entertainment. What is needed, say retail experts, is a new approach. A typical example of this approach working is seen at Selfridges. This UK group has recast itself from a sleepy 1970s style department store into a retailing experience fit for the 21st century, says Wendy Liebmann, president of WSL strategic retail. One of the main changes is that more floor space is rented to vendors, in what is sometimes referred to as the showcase business model: vendors design their own booths and are encouraged to be creative. The Selfridges model, says Peter Williams, CEO of Selfridges, is about creating an experience that is new, interesting and different where it is not just the product that is different. He says the problem with US department stores is that they all look the same. Arnold Anderson, management consultant believes Selfridges could be a prototype for failing US department stores 'It has brought back excitement and novelty and it is really seducing customers by developing the right merchandise, in the right quantities at the right time. Federated, which owns Macy's and Bloomingdale's appears to be moving in the right direction. Forty two stores are being upgraded with the latest components of its reinvent strategy, including enhanced fitting rooms, convenient price-check devices, comfortable lounge areas, computer kiosks and shopping carts. The challenge department stores face is how to develop in a sector that is, essentially, not growing. But if they adapt, many industry observers believe they will survive. 'The department store is not dead it will live on' said Robert Tamilia, professor of marketing at the ubivercity of Quebec. But it will not be the same animal it was before.

____(2)____ of products to the requirements of ____(3)____ customers. Firms ____(4)____ target specific groups of customers, with particular ____(5)____ which the

firm can meet.

requirements

seek to

potential

characteristics

involves

2.Before using the ____(1)____ analysis to ‘position’ the product it is vital to discover ____(2)____ what key competitors are doing, both in ____(3)____, product development and price. This may be undertaken by ____(4)____ and by ____(5)____ studies.

in some detail

above

marketing strategy

desk research

observational

3. Standards of ____(1)____ in the task must be set out ____(2)____ in order that the ____(3)____ may be held accountable to the ____(4)____ for their efforts. The managers are also accountable to their ____(5)____ for the actions of their subordinates.

performance

beforehand

superiors

subordinates

manager

We get on quite well but sometimes they think that I(be) boring and annoying. It happens when Mum tells(they) to look after me instead of hanging out with their friends. Sometimes they say that they are busy. Just like now - my sister is pretending that she(do) her lessons, but I know that it's not true. She (do) them already. She wants to go out but she (not know) how to escape the house. I'm going to offer her a deal: if she allows me to play on her computer, I(tell) Mum that I want to go to bed earlier, so she'll be able to go wherever she wants. Whatever they say, i'm sure that my brother and sister love me. It was me birthday last week and they(take) me to the circus. They also gave me a large teddy bear. They put the bear at the foot of me bed when I(sleep)/ It was the first thing I saw when I woke up in the morning!

I ___ like tigers and lions. She ____ like crocodles. My sisters ____ like alligators.