Составить 10 вопросов по следующему тексту:

2. Переведите текст
1. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers". Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp , and was subsequently used in business , marketing and advertising . A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.
2. A brand is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value.
3. Proper branding can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.
4. A brand is one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . The art of creating and maintaining a brand is called brand management .
5. Brands typically are made up of various elements, such as: name, logo, tagline or catchphrase, graphics, shapes, colors, sounds, scents, tastes, movements and customer relationship management.
6. Today, brand plays a much bigger role. Brands have been coopted as powerful symbols in larger debates about economics, social issues, and politics. The power of brands to communicate a complex message quickly and with emotional impact and the ability of brands to attract media attention, make them ideal tools in the hands of activists.
7. Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. Brands whose value to consumers comes primarily from having identity value are said to be "identity brands". Some of these brands have such a strong identity that they become more or less cultural icons which makes them "iconic brands". Examples are: Apple , Nike and Harley Davidson . Many iconic brands include almost ritual-like behaviour in purchasing or consuming the products.
8. The existing strong brand name can be used as a vehicle for new or modified products; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories , home textile, home decor , luggage , (sun-) glasses, furniture, hotels, etc. Thus, Mars extended its brand to ice cream, Caterpillar to shoes and watches, Michelin to a restaurant guide, Adidas and Puma to personal hygiene. Dunlop extended its brand from tires to other rubber products such as shoes, golf balls, tennis racquets and adhesives.

3. Найдите соответствующие ответы на вопросы.
1. What spheres have been primarily branding used in?
2. Why does brand increase the sale of its associate items?
3. Is flavour a component of the brand?
4. What is the main goal of branding?
5. Is the brand name used as a new or modified vehicle?

a. If consumers like and trust the brand they'll buy all its goods.
b. To communicate messages, attract media attention, influence
emotionally.
c. No, it isn't.
d. Advertising, business and marketing.
e. Yes, it is.

4. Найдите в тексте синонимы к следующим словам и переведите их:
marking → …, to distinguish → …, present-day → …, heedfully → …, trademark → …, personnel → …, to include → …, worth → …, buying → …, changed → …

The planet Earth is only a tiny part of the universe, but it's the only place where human beings can live.
Today, our planet is in serious danger. Acid rains, global warming,
air and water pollution, overpopulation are the problems that threaten
human life on Earth.
Who is to blame for the disaster? The answer is simple: all of us.
Our forests are disappearing because they are cut down or burnt. If this
trend continues, one day we won't have enough oxygen to breathe.
The seas are in danger. They are filled with poison: industrial and
nuclear waste, chemical fertilisers and pesticides. The Mediterranean is
already nearly dead; the North Sea is following. The Aral Sea is on the
brink of extinction. If nothing is done about it, one day nothing will
be able to live in the seas.
Every ten minutes one kind of animal, plant or insect dies out for
ever. If nothing is done about it, one million species that are alive
today may soon become extinct.
Air pollution is another serious problem. In Cairo just breathing the
air is dangerous — equivalent to smoking two packs of cigarettes a day.
The same holds true for many Russian cities. Factories emit tons of
harmful chemicals. These emissions have disastrous consequences for our
planet. They are the main reason for the greenhouse effect and acid
rains. An even greater threat are nuclear power stations. We all know
how tragic the consequences of the Chernobyl disaster are.
Fortunately, it's not too late to solve these problems. We have the
time, the money and even the technology to make our planet a better,
cleaner and safer place. We can plant trees and create parks for
endangered species. We can recycle litter. We can support green parties
and put pressure on those in power. Together we can save the planet and
all of us with it. Of course, people can’t stay indifferent to these
problems. There are a lot of special organizations, which try to save our
nature. The most known are: The Royal Society for the prevention of cruelty to
animals (The RSPCA), the World Wildlife Fund (WWF) and Greenpeace. The RSPCA
tries to protect animals from bad use. It operates big nation campaigns aimed
at lost pets, circus animals. The WWF rescued several species of animals,
mammals as well as birds. These organization also helped to create more than
250 National parks. Greenpeace began its work 20 years ago from saving whales.
And now Greenpeace is a world-famous organization, which saves plants, animals
and people. These organization, want to rescue animals, to help them to survive
and to save jungle rain forests, which are in danger of destruction. And they
also help animals ‘cause many of them have already gone as they have nowhere to
live. Their homes, the trees, have disappeared. We must save wild animals. And
we must find the right way to save land, people and animals. We must lake care
of nature, because we are part of it.