FAIRS AND EXHIBITIONS

1.(Anna-Kate) Anna is calling Kate to invite her to her birthday party.Kate answers the phone.She is very happy about the party and promises to come.

2.(Mary-John' mother) Mary is calling her classmate John to tell him that instead of Maths they are going to have Literature tomorrow.But John is out.His mother answers the phone.

3.(Jane Grey's mother-school director) Jane's mother is calling the director to tell him that Jane is ill.The director's secretary answers the phone.She says the director is talking to somebody else.The secretary asks Jane's mother to call back.

an_______________.He paints picteres of nature and my mum is a talented_______________.She________________in misical concerts on TV. Every morning.we swim and __________________a lot.My parents and i like to eat_________________and________________because it is good for our health.

Trade Fairs and Exhibitions

International fairs and exhibitions play a very important part in the development of good friendly relations between all the countries. They help to establish business contacts and promote trade and trade, as we know, promotes peace. Trade fairs and exhibitions are very popular with businessmen and ordinary people as well. Therefore our country which stands for peace and friendly relations with all countries takes part in fairs and exhibitions arranged both abroad and here in Russia. All the exhibitions in Moscow are organized up to the highest international standards. A large number of all kinds of goods on display in exhibit halls (pavilions) as a rule give the visitors an idea of the development of the national economies of the countries-participants and their peoples' way of life in general.

Recently the 8th Moscow international exhibition "Powertek-Energoprogress 2003" was held (on March 25-28 2003) in the sport complex Olympiysky. "Powertek-Energoprogress 2003" was an important international event in the energetic branch in Russia, the CIS (the Commonwealth of independent States) and other countries of the world participants showed their main achievements and the progress the industry and science had made for the last few years.
The efficient staff of stand-attendants, guides and interpreters did their best to make the exhibition a success. Colorful leaflets helped to advertise the equipment. The exhibition was crowded with visitors from opening to closing time. The entries in the visitors' book show that the visitors were greatly impressed by the exhibition.
The participants of the exhibition were interested in introducing their goods to new markets and as a result a lot of contracts were signed at the exhibition. For many leading companies participation in exhibitions arranged in Moscow became a good tradition.

Before selling the goods, you must do a lot of marketing research first.
The information needed can be obtained from trade representations, from trade
associations and trade journals or from specialized consultant companies (who will do a
professional market research job for you for a fee). 9
The information you are interested in is if there is any demand for your goods,
what the market potential is, what sort of competition you will meet, i.e. how the price
of your goods compares with other competitive products including those produced
locally, local conditions and preference, local trading customs and habits, what seasonal
factors should be taken into account and the like.
But in general marketing covers not only market research, but also planning the
selection (assortment) of goods, and consequently the production itself, price policy,
advertising and promotion of sales, controlling the sales and post-sales servicing.
So marketing is a system of running all the business activities of a company in
respect of coordinating supply and demand for the goods produced. Originally
marketing was meant to help avoid over-production in advanced capitalist countries.
Marketing may also enable to coordinate production and goods circulation for
the purpose of using all the resources for the benefit of people and for covering in the
best possible way all their needs.
Advertising is an important means of promoting the goods that are being
produced already as well as new lines in business. There are specialized firms dealing
with advertising. Different kinds of mass media – TV, radio, newspapers, cinema,
journals, magazines, posters, - are used for advertising goods. Special leaflets, booklets
and other printed matter about the goods may be published for the same purpose.
Participation in fairs and exhibitions helps promote our goods as well. Special
advertising conferences may be held. The choice of media for advertising depends on
the kind of goods and on the local conditions and people’s habits: sometimes TV and
radio ads are best, in other cases it may be trade journals or leaflets distributed among
potential buyers

СРОЧНО

Countryside fairs and festivals are very popular in Britain.
Why are they popular with the Atkinsons? Circle the correct worlds in brackets.
(0) Paul and Oliver (always) <----(это обведено в круг) take part in the countrysidefairs (at the moment)
1 The Atkinsons are watching birds (now, for an hour).
2 Sally and Peter (often) take photos of animal (at the moment).
3 The Atkinsons (sometimes) have visited the country shows (since 2001)
4 The chilrden (sometimes) sing songs and dance at the folk festival (now).
5 Peter Atkinson and her friends have tacken part in water sports competitions (at the momment, for the past five years)
6 Sally and Peter are (usually) byying food at the summer fair (now)

1. You`ve just missed the last train. Never mind, I (walk) __________.

2. I`ll ring you tommorrow at six. No, don`t ring at six, I (bath) _________.

3. Mother: Your face is dirty.
Child: All right, I (wash)_____.

4. Will you have lunch with me on the 24th?
I`d love to, but I`m afraid I (go) ____________________ my exam then.

5. Why did you take his rasor? He (look) ________________ for it everywhere tomorrow.

6. I hope you`ll do well in the race tomorrow I (think) ______of you.

7. I don`t feel well enough to go the station to meet him.
I (meet) _________ him for you.
But how I (recognize) __________ him?
He`s small and fair, and he (wear) __________ a black and white school cap.

8. - You`ve left the light on.
- Oh, so I have. I(go) ______ and turn it off.

9. This time next Monday I(sit) _________ in a Paris cafe reading le Figaro.
- You (not read) ______________________________________________
You`ll be looking at all the pretty girls.

10. - Waiter,this plate is dirty.
- I`m sorry, sir, I (bring) _____________you another one.