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The press, television and radio (mass media) play an important part in the life of the society. They influence the way people look at the world and make them change their views. Some people say, ”News is not what happens – it is what you see or read in mass media.” In other words, mass media shapes public opinion. (Sometimes it is good, but sometimes terribly bad. It depends.)

Millions of people watch TV and read newspapers and magazines in their spare time. Television dominates one`s life if the family watches it most of the time. Television informs, educates, and entertains people. It is also a habit-forming drug impossible to resist.

Various TV games, such as quiz shows, and music programmes attract a large audience. During TV quiz programmes the questions are answered by the viewers.

Then there are daily TV serials known as soap operas. Some people find them boring, others consider them to be good entertainment and relaxation.

There is also a lot of advertising on TV. A lot of commercial firms buy the time to advertise their goods.

Advertising often annoys the general public. A film, a good basketball or football match may be interrupted several times with advertisements for the soap powder or new perfume.

To convince the viewers that a certain product is the best and to persuade him to buy it takes not only a lot of imagination but also a lot of time. The same advertisements are repeated dozens of time every day, which bores the viewers.

Some people say there is too much violence on television, which has a bad influence on viewers, especially young people. Television often shows scenes of violence.

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