Прочитайте текст и выполните задания к тексту Outdoor advertising The world of outdoor advertising billboards, transport and «street furniture» (things

children usually sleep soundly.
the secretary is typing a better now.
the Sun is shining brighty.
englishmen seldom speak at break fast.
i read books and listen to music every day.
the cat is running along the wall.
my father is reading a book now.
he leaves how at 9 o'clock in the morning every day.
he is always forgeting phone numbers.
they are having an english lesson now.

to buy) some new clothes.

Switzerland, they can use the money they earn to import

Swiss chocolate — or to pay for Kuwaiti oil or a vacation in Hawaii. The basic idea of

international trade and investment is simple: each country produces goods or services that can be

either consumed at home or exported to other countries.

The main difference between domestic trade and international trade is the use of foreign

currencies to pay for the goods and services crossing international borders. Although global trade

is often added up in U.S. dollars, the trading itself involves various currencies. Japanese

videocassette recorder is paid for in German marks in Berlin, and German cars are paid for in

U.S. dollars in Boston. Indian tea, Brazilian coffee, and American films are sold around the

world in currencies as diverse as Turkish liras and Mexican pesos.

Whenever a country imports or exports goods and services, there is a resulting flow of funds:

money returns to the exporting nation, and money flows out of the importing nation. Trade and

investment is a two-way street that, with a minimum of trade barriers, usually makes everyone

better off.

In a interlinked global economy, consumers are given the opportunity to buy the best products at

the best prices. By opening up markets, a government allows its citizens to produce and export

those things they are best at and to import the rest, choosing from whatever the world has to

offer.

Some trade barriers will always exist as long as any two countries have different sets of laws.

However, when a country decides to protect its economy by erecting artificial trade barriers, the

result is often damaging to everyone, including those people whose barriers were meant to

protect.

The Great Depression of the 1930s, for example, spread around the world when the United States

decided to erect trade barriers to protect local producers. As other countries retaliated, trade

plumpered, jobs were lost, and the world entered into a long period of economic decline.

2. Выучите слова к тексту.

To earn – зарабатывать

To consume – потреблять

Domestic trade – внутренний рынок

International trade – внешний рынок

Currency – деньги, валюта

Goods and services – товары и услуги

To make better off – создавать прибыль

Investment – инвестированиеConsumer – потребитель

Opportunity – возможность

Price – цена

3. Закончите предложения в соответствии с содержанием текста.

1. The main difference between domestic trade and international trade is the use of foreign

currencies…

2. International trade and investment usually make…

3. When a country decides to protect its economy by erecting artificial trade barriers…

4. There is a resulting flow of funds whenever…

5. Indian tea, Brazilian coffee and American films are sold…

4. Ответьте на вопросы к тексту.

1. What is the basic idea of international trade?

2. What is the main difference between domestic and international trade?

3. How can you consider trade barriers?

4. What opportunities are given to consumers in an intrelinked

Are You Right for the Business?

1. To be successful in business one has to possess a set of qualities that would make him a leader. Effective leaders such as Jack Welch, Bill Gates and Walt Disney brought peace and prosperity to their organizations and have become role models and icons in their corporations.
A leader must be a gifted actor, showing poetic, rhetorical and showmanship skills to drive his company. His performance must be authentic, believable and convincing. Great personal appeal helps a leader to develop trust, a key factor to success in interpersonal relations. Leaders know very well that a client and an employee are most likely to give him what he wants if they trust him.
A leader can be called an ambassador for he or she represents their organization externally and internally, collecting and disseminating information. They are relation builders, salespeople, information acquisitions and teachers who make their employees aware of the company's current priorities.
2. A real leader is always a power engine. No matter how strong a leader is he never has all the power in his organization. He can only accomplish organizational goals by mobilizing others to act in accordance with his plans. An effective leader works with others. He persuades colleagues, solves emerging in-company conflicts, and deals with rivals. Sometimes he acts as a despot and a manipulator. His work is similar to that of a conductor; he harmonizes the talents of others as in an orchestra. No matter what he is – a despot or a conductor – a true leader makes his subordinates believe that they have the power to make a difference.
3. A genuine leader is an ardent learner open to new ideas. A continuing process of learning helps him to spot his flaws and take action to correct them.
A leader sometimes becomes a victim. To ensure the continued health and survival of his company, a leader must at times take the blame for problems; perhaps suffer from the loss of power and esteem. In certain situations, a leader, admitting a mistake to his colleagues and partners, gains because of the courage he or she displays.
4. Everyone agrees that leaders need vision, energy, authority and strategic directions. But not many people realize that effective leaders should not be afraid of showing their weakness. -
A leader is a man of intuition. He relies heavily on intuition, on his instincts. He is a good situation sensor and can collect and interpret background information. He can sense what's going on without any words.
No one can just ape another leader. So the challenge facing a perspective leader is to be himself, but with more skill.

2. Ответьте письменно на вопросы после текста.

1) What effective leaders do you know?
2) How can you call a leader?
3) Is a leader a man of intuition?

3. Какие предложения являются верными?

1) A leader must be a gifted actor, showing poetic, rhetorical and showmanship skills to drive his company.
2) A real leader is not always a power engine.
3) A leader sometimes becomes a victim.

4.Дополните предложения.

1) Effective _______ such as Jack Welch, Bill Gates and Walt Disney brought peace and ________ to their organizations and have become role models and icons in their corporations.
2) A continuing process of learning helps a leader to spot his _____ and take action to correct them.
3) Everyone agrees that leaders need vision, energy, ______ and strategic directions.

1. A bond is …


2. Interest paid on bond is …


3.
Issuing too much stock …


текст:



PRIMARY METHODS HOW TO RAISE NEW CAPITAL

ISSUING BONDS. A bond is a written promise to pay a
specific amount of money at a certain date in the future or periodically over
the course of a lo an, during which time interest is paid at a fixed rate on
specified dates. Should the holder of the bond wish to get back money before
the note is due, the bond may be sold to someone else. When the bond reaches
“maturity”, the company promises to pay back

the principal at its face value.

Bonds are desirable for the company because the
interest rate is lower than in most other types of

– borrowing. Also, interest paid on bonds is a tax
deductible business expense for the corporation. The disadvantage is tha t
interest payments ordinarily are made on bonds even when no profits are earned.
For this reason, a smaller corporation can seldom raise much capital by issuing
bonds.

SALES OF COMMON STOCK. Holders of bonds have lent
money to the company, but they have no voice in its affairs, nor do they share
in profits or losses. Quite the reverse is true for what are known as “equity”
investors who buy common stock. They own shares in the corporation and have
certain legal rights including, in most cases, the right to vote for the board
of directors who actually manage the

company. But they receive no dividends until interest
payments are made on outstanding bonds.

If a company’s financial health is good and its assets
sufficient, it can create capital by voting to iss

ue additional shares of common stock. For a large
company, an investment banker agrees to guarantee the purchase of a new stock
issue at a set price. If the market refuses to buy the issue at a minimum
price, the banker will take them and absorb the loss. Like printing paper
money, issuing too much stock diminishes the basic value of each share.

In the room where Mr Small. Dr Foam and Mrs Bulmer were talking to the children, there were some really old people. Mr Small went up to one of them. "I see that you're a very old man." he said.
"Yes. I am. I'm 90." the old man replied.
"Could you give the children here some advice about a balanced diet and a healthy lifestyle?" Mr Small asked.
"Sure. Follow my example. Don't smoke, don't drink, don't eat too much sugar or fat and drink lots of water."
At that moment Dr Foam found another old man. who looked older than the first one. He was sitting in a wheelchair, but his eyes were merry and bright.
"How old are you, sir?" Dr Foam asked.
"I'm ninety-five." the man replied.
"Can you tell us why you have lived so long?" Doctor Foam asked.
"It's easy. I always do exercise, and I don't smoke or drink. I spend a lot of time in the open air and I'm a vegetarian." Just then Mrs Bulmer decided to join in the conversation. She saw a very, very old man in the corner of the room. He had no teeth or hair and he couldn't see or hear very well, so she had to come very close to him. The children followed her.
"May 1 ask you a couple of questions, sir," she shouted.
"Yes." the old man whispered.
"Why have you lived so long, sir?" Mrs Bulmer asked.
"I don't know." the man replied.
"Tell us about your lifestyle," Mrs Bulmer continued.
"OK, then. I smoke thirty cigarettes a day and drink a bottle of whisky every day. Sometimes I also have two bottles of beer. I never eat vegetables or fruit and I live on chocolate and cakes."
"How old are you, sir?" Mr Bulmer exclaimed.
"I'm forty." the "old" man replied.
На голосовании 3 года назадВот перевод этого текста, правда не идеальный:

В комнате, где г-н Малый. Д-р Пена и миссис Балмер разговаривали с детьми, было несколько очень старых людей. Г-н Малый подошел к одному из них. "Я вижу, что вы очень старый человек. " сказал он.
"Да. Я. Я 90." Старик ответил.